Picture a little moth sticker with dark lettering and two wide wings. Should the wings change color when you tilt your notebook, or sparkle like flecks of light? The same drawing can do either. Start with what you want someone to notice when they pick it up.
For a moving band of color, try holographic
On our custom holographic stickers, the reflective material changes appearance as the viewing angle changes. A broad area such as a moth’s wing gives the rainbow room to show. For a wordmark, try the effect in the large letters and keep the small lettering a solid color. In the cover photo, you can see how the rainbow sits inside the letters while the green outline defines the shape.
For points of sparkle, compare the two glitter finishes
Our custom glitter stickers suit artwork where a sparkling border or a bold shape is part of the design. On the moth, you might use glitter around the outside of the wings and leave the veins solid. If your drawing has delicate linework and you want a gentler shimmer, look at custom fine glitter stickers. Compare the finishes at the size the sticker will actually be printed. A narrow border that looks generous on your monitor may be barely visible on a small sticker.
Give the proof reviewer a specific instruction
Send the clean artwork along with a marked-up copy. For the moth, a useful note would be, “Show the rainbow in the two upper wings. Keep the body, wing veins and artist name solid black.” On the digital proof, check the boundary around each reflective area and read the name at finished size. A still image can show placement. To judge how the light moves across the material, tilt a physical sample under the light where you expect customers to see it.
